IMO Marketing should never feel like a transaction. it should feel like a connection. At its best, it’s not about selling to people, but about creating moments where they feel seen.
Activation 1
Dicks sporting goods
Soccer University
Dick’s Sporting Goods - Soccer University was a unique training activation designed to engage and educate over 100 hand-selected DSG associates. This immersive event combined seasonal product education with dynamic brand showcases, giving adidas and other top partners the opportunity to highlight their best products in an interactive, memorable way. The result was not only stronger product knowledge but also deeper brand advocacy brought back to the retail floor.
Assisted with ideation and creative development of activation elements.
Assisted and Managed asset collection and layout building to ensure brand consistency.
Provided onsite support to deliver a seamless event experience.
Conducted insights gathering and recap to measure impact and identify opportunities for future activations.
Activation 2
Dicks Sporting Goods
Why wouldn't we set up a grassroots kits inside Dick’s Sporting Goods to generate hype and excitement?
We created energy that drew in associates and customers alike. Building strong relationships with store management and associates was key.
(The only Field Marketing Specialist to successfully activate multiple store locations)
Collected and organized assets while building layouts that were on-brand and visually compelling.
Provided onsite support by activating the kit and engaging directly with associates and store leadership to maximize impact.
Gathered insights and feedback to measure success and delivered a recap to inform future activations..
Activation 3
Soccer Specialty
Specialty stores require more than standard retail support. They need someone who truly understand their unique needs. My approach is to go beyond transactions by creating fun, product centric in-store activities that not only educate but also energize associates and consumers.
Below are more in store activations. I love to capture the energy and moments through recaps filmed, edited, and composed by me. I believe a photo is worth a thousand words, but a video is even better.
Nikys Sports
What better way to celebrate a new product launch than with a game of soccer pong? This interactive in store activation gave associates the chance to learn, laugh, and build trust, all while turning a tech training into a high energy, memorable experience. A little friendly competition goes a long way in sparking connection and brand love. RIGHT ON.
Videography: Britt Hildebrand
Edits: Britt Hildebrand
pele Soccer Shop Downtown Disney
For a new product launch at Pele in Downtown Disney District, we transformed a tech training into an activation fueled by fun and friendly competition. By blending education with play, we created a space where associates could not only celebrate the product, but also celebrate one another.
Videography: Britt Hildebrand
Edits: Britt Hildebrand
