Community marketing thrives on human connection. the moments where people don’t just interact with a brand, they feel seen, valued, and maybe a part of something bigger.
Activation 1 Coerver Coaching World Cup Soccer Camp
Videography: Ben Knights / Britt Hildebrand
Edits: Ben Knights / Britt Hildebrand
To bring awareness to the 2023 World Cup, we took to the community and partnered with local and Global Soccer Camp organization, Coerver Coaching. We activated around adidas products including footwear, hard goods, and apparel.
The event drove community awareness and sales at Niky’s Sports with exclusive 20% off footwear coupons, while showcasing and educating athletes and coaches on the X CRAZYFAST to generate hype. We also gathered valuable insights from athletes and contributed to tournament visibility by highlighting adidas’ role and impact in the game.
Showing up in the community isn’t just presence. it’s proof that you care
activation 2
Dicks sporting goods 3v3
Supported the Dick’s Sporting Goods House of Sport Minnesota Soccer Experience, featuring cleat trials, giveaways, and a 3v3 tournament. Assisted with activation elements and provided onsite management to ensure a seamless, engaging experience for players and fans alike.
Videography: Britt Hildebrand
Edits: Britt Hildebrand
Activation 3 susa soccer club night
Raised awareness and generated excitement for the Fall/Winter 2025. The team educate product lineup among over 400 SUSA players and their parents. The overall goal was to secure buy-in and commitment from the target audience for the upcoming product release.
Gathered and organized assets to bring creative concepts to life.
Managed onsite execution, coordinating logistics and supporting seamless event delivery.
Created detailed event recaps to capture insights, measure impact, and highlight opportunities for future activations
PREDATOR ICONIC MOMENTS ZONE
MESSI VS TRINITY RODMAN SPEED ZONE
5V5 TOURNAMENT
adidas Soccer Van
adidas Soccer Van
adidas Traveling Soccer Van, a nationwide mobile activation bringing the game directly to communities at tournaments and local events. Partnering with retailers, the van offered promotions and discounts, while creating a hands-on, memorable experience for attendees.
I supported the grassroots elements, helped deliver the van’s eye catching graphics, and coordinated giveaways. Ensuring the activation was both professional and packed with playful energy.
