-Conceptualized and selected promotional premiums (e.g., keychains, patches, pins) to support retail activations, product launches, and community events

-Integrated swag into the overall visual merchandising and brand storytelling strategy.

-Made real-time creative decisions on how and when to deploy premiums based on customer flow, engagement levels, and in-store energy

-Adapted premium usage on-site to align with local moments, audience behavior, and event objectives

-Collaborated with store staff and event teams to distribute premiums in a way that felt intentional, experiential, and brand-forward